It all started with a single womenswear store in Västerås, Sweden, in 1947. Today, the H&M group has several clearly defined fashion brands and a strong global presence. Our expansion is long-term and we grow both online and with new stores, in existing as well as new markets. We want to make sustainable, good-quality fashion accessible to as many people as possible.

We want to make fashion sustainable and sustainability fashionable. The commitment of our employees is the key to our success. We are dedicated to creating a better fashion future and we use our size and scale to drive development towards more circular, fair and equal fashion industry.